Introducing The Possible Bar

Standard Process is proud to announce the limited release launch of The Possible Bar. Nutrient-dense, plant-based energy bars packed with 20g of protein, developed in collaboration with world-record breaking athlete, Colin O'Brady.

The Possible Bar is the product of collaboration with Standard Process and Colin O'Brady.  Known as the “Colin Bar” during his record-breaking Antarctica crossing, Standard Process's world-class team of nutrition scientists has adapted the original formula in developing the Possible Bar.  This limited release plant-based bar is for adventurers and athletes seeking to conquer their goals and nourish their bodies.  Standard Process is known as the industry leader in the supplement space; creating high-quality, organic, whole-food-based products for your body's nutritional needs and they have packed it all into the Possible Bar:

  • Supports energy metabolism, muscle recovery, antioxidant activity, digestive health, immune support, and brain support*
  • Made with Standard Process Supplements
  • Contains 20g of plant-based protein per bar and whole food-based ingredients
  • Contains a variety of nuts, seeds, and dried berries
  • A convenient source of macronutrients, vitamins, and minerals
  • Excellent source of fiber*


Colin O’Brady is a world-renowned athlete, top speaker, and New York Times bestselling author.  He completed the first solo, unsupported and human-powered crossing of Antarctica - a globally recognized project called “The Impossible First” - fueled by a custom nutrition bar developed by Standard Process. This food source was O’Brady’s primary nutrition in the harshest environment on the planet, enabling him to survive for 54 days alone, covering 932 miles, pulling a 375-pound sled across the landmass of Antarctica. Standard Process developed a similar nutrition bar for O’Brady’s world first crossing of Drake Passage, during which he, along with a team of five others, rowed a boat across the most dangerous ocean passage in the world, as well as for some of his other adventures.

Most recently, Colin took on the impossible once again, with a world-first summit attempt of K2 in winter. K2 is the second tallest mountain in the world and was the last remaining of the fourteen 8000M peaks to be unclimbed in winter. On January 16, 2021, a team of 10 Nepali climbers successfully made this first winter ascent of K2. Although Colin ultimately decided not to complete his attempt, we applaud Colin - and the Nepali team - and are proud that the Possible Bar could fuel his climb.


Plant Based - Backed By Science - Powered By Standard Process



*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent disease.